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Marketing Calendar 2024

Marketing Calendar 2024With this 2024 calendar for marketing and shopping events you can plan your activities well in advance, whether you are a retailer, small business, or a marketing agency working with a range of clients.

Don’t fight for attention over the more popular holidays — make your promotions stand out by offering discounts on unusual (or made up) holidays. People were 2x more likely to click promotions in an email if they were centered around a special day — and they were 25% more likely to buy. For best results pick a day that’s original, unused by your competition, and on-brand. So choose an existing niche holiday and build a story around it. Get creative and make it fun. Offer a discount and promote it.

Happy email marketing and don’t forget to share these resources with your colleagues and network.

Download 1-Page Printable Marketing Calendar 2024

Get a Printable Monthly Planner for 2024

Where should we send you the file for the 2024 monthly marketing activity planner?



Monthly Planner 2024

January

  •   1 – New Year’s Day
  •   6 – National Shortbread Day
  • 10 – Winter Sales (Europe)
  • 15 – Blue Monday (UK)
  • 15 – Martin Luther King Jr. Day
  • 22 – Chinese New Year
  • 25 – Burns Night (UK)
  • 26 – Australia Day
  • 27 – Chocolate Cake Day (US)
  • 28 – Data Protection Day

February

  •   2 – Groundhog Day (US)
  •   4 – World Cancer Day
  •   5 – World Nutella Day
  •   9 – National Pizza Day (US)
  • 10 – Lunar New Year
  • 11 – Super Bowl Sunday (US)
  • 13 – Pancake Day
  • 14 – Ash Wednesday
  • 14 – Valentine’s Day
  • 17 – Random Act of Kindness Day (US)
  • 19 – Presidents Day (US)
  • 20 – Love Your Pet Day (US)

March

  •   1 – St David’s Day (UK)
  •   3 – World Wildlife Day
  •   7 – World Book Day
  •   8 – International Women’s Day
  • 10 – Daylight Saving Time
  • 10 – Mother’s Day (UK)
  • 10 – Ramadan Begins
  • 14 – National Pi Day
  • 14 – Popcorn Lover’s Day
  • 17 – St. Patrick’s Day
  • 19 – Spring Equinox
  • 25 – International Waffle Day
  • 29 – Good Friday
  • 31 – Easter Sunday

April

  •   1 – April Fools’ Day
  •   1 – Easter Monday
  •   7 – World Health Day
  •   9 – Ramadan Ends
  • 10 – Siblings Day
  • 11 – National Pet Day
  • 15 – Tax Day (US)
  • 19 – Bicycle Day
  • 21 – National Tea Day (UK)
  • 22 – Passover Begins
  • 22 – Earth Day
  • 23 – St. George’s Day
  • 24 – Admin. Professionals’ Day
  • 30 – Passover Ends

May

  •   1 – May Day
  •   1 – Labour Day (UK)
  •   4 – Star Wars Day
  •   5 – Cinco De Mayo
  • 11 – Eat What You Want Day
  • 12 – Mother’s Day (US)
  • 13 – World Cocktail Day
  • 16 – International Day of Light
  • 17 – World Baking Day
  • 18 – Armed Forces Day (US)
  • 19 – Pentecost
  • 20 – World Bee Day
  • 20 – Victoria Day (Canada)
  • 27 – Memorial Day (US)
  • 27 – Spring Bank Holiday (UK)
  • 29 – National Biscuit Day

June

  •   1 – Global Day of Parents
  •   3 – World Bicycle Day
  •   8 – World Gin Day
  • 14 – Flag Day
  • 15 – National Beer Day (UK)
  • 16 – Father’s Day (US)
  • 19 – Juneteenth (US)
  • 20 – Summer Solstice
  • 21 – World Music Day
  • 21 – International Day of Yoga
  • 24 – Midsummer’s Day
  • 29 – Armed Forces Day (UK)

July

  •   1 – Canada Day
  •   4 – Independence Day (US)
  •   7 – Islamic New Year
  •   7 – World Chocolate Day
  • 14 – Bastille Day
  • 17 – World Emoji Day
  • 28 – Parents’ Day
  • 30 – International Friendship Day
  • 31 – National Avocado Day (US)

August

  •   2 – International Beer Day
  •   8 – International Cat Day
  •   9 – Book Lovers Day
  • 19 – World Photography Day
  • 19 – National Aviation Day (US)
  • 22 – National Burger Day (US)
  • 26 – International Dog Day
  • 26 – Late Summer Bank Holiday (UK)

September

  •   2 – Labor Day (US)
  •   5 – Back to School
  •   6 – Read a Book Day
  •   8 – Grandparents Day
  • 12 – Chocolate Milkshake Day (US)
  • 15 – Hispanic Heritage Month Begins
  • 16 – World Guacamole Day
  • 17 – Constitution Day (US)
  • 21 – Oktoberfest Begins
  • 21 – International Day of Peace
  • 22 – Autumn Equinox
  • 27 – World Tourism Day

October

  •   1 – International Coffee Day
  •   1 – World Vegetarian Day
  •   2 – Rosh Hashanah
  • 10 – World Mental Health Day
  • 11 – Yom Kippur
  • 13 – Yorkshire Pudding Day (US)
  • 14 – Columbus Day
  • 14 – Indigenous Peoples’ Day
  • 16 – Boss’s Day
  • 16 – World Food Day
  • 22 – National Nut Day
  • 24 – United Nations Day
  • 25 – World Pasta Day
  • 26 – World Pumpkin Day
  • 29 – National Cat Day
  • 31 – Halloween

November

  •   1 – Diwali
  •   1 – World Vegan Day
  •   3 – Daylight Saving Time
  •   5 – US Presidential Election
  •   5 – Guy Fawkes Night (UK)
  •   9 – Social Media Kindness Day
  • 10 – Remembrance Sunday (UK)
  • 11 – Veterans Day (US)
  • 11 – Remembrance Day (UK)
  • 28 – Thanksgiving (US)
  • 29 – Black Friday
  • 30 – Small Business Saturday
  • 30 – St. Andrew’s Day

December

  •   2 – Cyber Monday
  •   3 – Giving Tuesday
  •   4 – National Cookie Day (US)
  •   7 – Christmas Jumper Day
  •   7 – Pearl Harbor Remembrance Day
  • 15 – National Cupcake Day (US)
  • 21 – Winter Solstice
  • 24 – Christmas Eve
  • 25 – Christmas Day
  • 25 – Hannukah Begins
  • 26 – Boxing Day
  • 26 – Kwanzaa Begins
  • 31 – New Year’s Eve