Mad Mimi Alternatives
Mad Mimi is an email marketing service designed to help users create, send, and manage email campaigns. In 2016, Mad Mimi was acquired by GoDaddy and has since been integrated into GoDaddy’s suite of online marketing tools.
Why Switch From Mad Mimi?
Mad Mimi is being shut down by its parent company GoDaddy as of August 30, 2024. While GoDaddy offers to migrate contact lists and some campaigns, the stats will not be preserved. Current Mad Mimi customers will have to learn GoDaddy UI and workflows and start generating new engagement stats for their subscribers from scratch.
If you are only interested in email service and not planning to use GoDaddy’s other features like managing social media or creating branded assets, it”s a good time to explore alternative email services.
Best Mad Mimi Alternatives in 2025
There are many choices available to marketers looking to switch from their current provider. First, you need to decide what you are looking for – an email service only or also SMS messaging and maybe features unique to your business. We picked providers based on most common use cases and created an easy to reference comparison table.
Top Picks For Mad Mimi Alternatives
- MailerLite – best marketing platform for SMBs
- Kit – email platform for digital content creators
- BigMailer – best value for high-volume senders, agencies, and franchises
- ActiveCampaign – for marketers looking to setup advanced automations
- Beehiiv – an email and publishing for newsletter operators
- Klaviyo – email platform for e-commerce and DTC brands
So let’s go over the reasons for our top 5 picks.
MailerLite
MailerLite is kind of like a cheaper Mailchimp, which is loosing its popularity after several rounds of price increases, following its acquisition by Intuit. MailerLite is a marketing platform for small businesses that offers more than just email service – landing pages, Facebook ad integrations, SMS, and more. If you are looking to promote your business beyond simple email updates, this more affordable alternative to MailChimp is worth your consideration.
Kit
Kit is an email marketing platform specifically designed for creators. It offers features and efficient workflows that benefit creators who sell their digital content online. It’s known for it’s minimalistic approach to email template design as it doesn’t offer a drag-n-drop template builder or library of email templates, so you need to design your own. It has the most generous free plan – up to 10,000 subscribers with some feature limits.
BigMailer
BigMailer caters to publishers and marketers that manage large lists or multiple brands, or operate as part of a large team, for example marketing agencies or franchises. It offers support for all email campaign types (newsletters, drip/automations, transactional and RSS-to-email), landing pages, drag-n-drop email template builder, and a variety of features loved by high volume senders (like volume throttling). Marketing agencies or service providers have an option to white label the platform. It’s the only platform on our list that offers built-in email validation, that can protect sender reputation with minimal effort or expense.
ActiveCampaign
if you are looking to setup advanced automations outside email, ActiveCampaign is a leader in automation space with Customer.io as a notable challenger. With ActiveCampaign you can tag your website and capture prospects as well as their content interests. If you are looking to trigger email campaigns based on your prospect interactions with your website, ActiveCampaign should be on your short list.
Beehiiv
Beehiiiv is a fast growing platform focused on newsletter operators. It is known for it’s free plan for up to 2500 subscribers. It’s notable features focus on operating and monetizing a newsletter product. It offers support for paid newsletters, ad network, and a variety of other growth oriented features. It doesn’t offer a drag-n-drop email template editor at this time, but a recent acquisition of a website building platform may change that in the future. It went through a price increase recently, but still offers a good value for newsletter operators that send daily updates, with its unlimited sending.
Klaviyo
Klaviyo is a leader in email for e-commerce and is used by a lot of DTC brands and online stores. Klaviyo has many direct integrations, including Shopify, and has a large ecosystem of complimentary apps that expand the platform capabilities. It also offers support for SMS messaging and mobile push notifications, making it the most robust messaging platform for e-commerce.
Last updated: January 7, 2025
There is a lot to consider when choosing a new email provider, but we hope this article helped you understand your options and narrow down your choices.
Still not sure which platform is right for you? Check out our expanded comparison of email service providers.