9 Best White-Label Email Marketing Platforms

Published on January 2, 2025

White-label email marketing platforms are a game-changer for marketing agencies, franchises, email consultants, and existing platforms looking to extend their capabilities with email marketing features. You can manage sub-accounts for clients or locations and offer a branded experience without building a custom solution from scratch.

But beware: not all white-label email marketing platforms are created equal. Some are standalone hosted solutions, while others only offer “white-labeling” through their APIs with significant development work. Some are made only for branding the platform, while others might be more for resellers.

For many organizations, using a white-label platform offers revenue expansion opportunities, as you can charge any fees for using “your email platform.” This is why your cost of white label solution is important – you want to be able to have good profit margin on top, while offering competitive pricing to your clients or customers. If making money is one of your goals, you have to choose your “forever platform”, as you may not be able to easily switch it later with all your clients getting used to a certain experience. 

This guide explores 9 top platforms, covering white-label capabilities, features, pricing, and customer reviews. 

Top out-of-box white-label email marketing platforms:

• Best for Agencies and Franchises: BigMailer
• Best for Advanced Automations: ActiveCampaign
• Best for Non-Technical Users: Emma
• Best for E-commerce: Moosend
• Best for Resellers: Campaigner
• Best for Pre-Built Templates: Mailmunch

White-label email platforms for embedding via APIs ONLY:

• Best for Embedded Email Solutions: Mailgun
• Best for Collaboration: Mailjet
• Best for New Agencies: Brevo

Note: Most, if not all out-of-the-box solutions can also be embedded via APIs in addition to be usable as standalone white-label platform that users can access directly.

Embedding an email marketing platform into an existing platform requires development work. It involves re-creating some of the UI within your platform, while using APIs of an ESP to handle backend functionality. In most cases, you are likely to need your own license for an email template editor like Bee or Stripo that offer free plans, but require paid plan to remove their branding.

1. Best for Agencies and Franchises: BigMailer

BigMailer is an affordable, white-label email marketing platform made for franchises and agencies that manage 100k+ subscribers across multiple locations or brands. It offers the lowest pricing on this list for an out-of-the-box white-label solution for high-volume sending.

BigMailer’s built-in brand and user-access management allows you to easily manage many subaccounts and team members (up to 100) from a single account. This allows you to keep all your brands, clients, team members, and email campaigns (marketing & transactional) in ONE place.

Launching campaigns is simple with RSS-to-email campaigns and templates that can be automatically shared across sub-accounts. You can also analyze engagement by each email domain to troubleshoot and improve inboxing.

Its built-in email validation helps you weed out invalid emails and typo spam traps to protect your sender reputation and improve your deliverability (one of the only platforms on this list with this feature built-in). Since it’s built-in, it also saves you a lot of time on using external validation tools.

You can also expect excellent live chat support 7 days a week from 8am to 8pm EST. 

Interested in a quick tour? Watch a short 5-min video demo here.

Pros

• Out-of-box White-label option makes BigMailer appear as your custom platform with your logo under your domain
• Unlimited sub-accounts
• The best pricing on this list for 100k+ contacts
• Eliminates the need for separate accounts
• Highly rated customer support
• Includes RSS-to-email automation
• Averages a 99.7% delivery rate, thanks to built-in email validation
• Provides a free plan for up to 1,000 contacts
• Built-in email validation
• Comes with a stock image library

Cons

• Limited direct integrations, which make it less suitable for DTC businesses
• White labeling isn’t for resellers

Features

• White-label option – Host BigMailer on your domain with your logo and remove references to BigMailer on the help section.
• Supports all email types – Newsletters, transactional, RSS-to-email, and automations.

• A/B testing – Test up to 3 subject lines to compare engagement rate.
• Live chat and email support – 7 days/week from 8 am-8 pm EST
• Drag-and-drop and HTML template builders – Bring your own HTML email templates, choose from a library of customizable pre-made templates, or design your templates with a drag-and-drop builder.
  
• Multi-brand management – Manage multiple brands and projects from a single platform.
• User roles and access control – Control who has access and permissions to your valuable email lists.
• Landing pages – Create landing pages to capture emails for your list.
• Segmentation – Ability to segment on campaign activities or custom fields.
• Advanced engagement reporting – See engagement by email domain, which helps troubleshoot and optimize your inboxing more easily.
• Built-in email validation – Remove all invalid emails from your list during the import to improve your deliverability.
• Email throttling – Control the number of emails sent simultaneously to improve your deliverability for large lists, especially after changing providers or IP addresses.
• Integrations – Sync your customer records with hundreds of apps by using integrations with Zapier, Make, Pabbly, or Zoho (or webhooks to push data into your app).
• Referral programs – Grow and monetize your newsletter through referrals by integrating with Sparkloop.
• Live chat and email support – Get access to a USA-based support team 7 days per week from 8 am to 8 pm EST.
• Integrations – Sync your customer records with hundreds of apps using Zapier, Make, Pabbly, or Zoho (or webhooks to push data into your app).
• Live chat and email support – Get access to a USA-based support team 7 days per week from 8 am to 8 pm EST.

Pricing

BigMailer’s white label option is available with the Agency plan, which starts at  $12.5/month per 5,000 contacts and can be used by up to 100 users, starting at 200,000 contacts ($400). However, you can get the white label option with the Business Pro plan starting at 40k contacts ($100) during the promotional period Jan 1 – March 30, 2024.

Check out BigMailer’s pricing page for more details.

Customer Reviews

BigMailer has 5/5 stars on G2, which is the best on our list.

Customers love BigMailer’s ease of use, competitive pricing, range of features, and attentive customer support. There are very few criticisms from customers, but a few wished the template library was more extensive.

Here’s what D.J.P. has to say:

2. Best for Advanced Automations: ActiveCampaign

ActiveCampaign is a solid choice for teams that need advanced automation and workflows. 

On Plus and Pro plans, you’re able to turn off ActiveCampaign branding, but you’ll need to pay for an Enterprise account if you want their real white-label option, which includes using the platform under your domain, logo branding, HTML/CSS rebranding, and removing all references and links to ActiveCampaign.

This platform offers AI-driven features, like predictive sending, which uses machine learning to send emails at optimal times. It can also generate automations based on simple prompts.

However, the advanced tools might feel like overkill if your needs are more simple (especially for the high price).

Pros

• Stand-alone white-labeling for agencies (on enterprise-level accounts)
• Unlimited automations and triggers on most plans
• Split-test up to five different emails at once
• Advanced automation capabilities
• Analytics and reporting are incredibly detailed
• Option to add on their CRM
• RSS-to-email automation

Cons

• The Enterprise plan is very expensive (needed for complete white labeling)
• Transactional emails are an add-on
• No built-in email validation
• No stock image library

Features

• White-label capabilities – For logo rebranding, logging in from your domain, and HTML/CSS rebranding (Enterprise only).
• Email automation – Create personalized drip campaigns using tags and get a head start with 900+ pre-built automations.
• Email designer – Create custom email templates with their drag-and-drop design tools and over 250 pre-built templates.
• Account management – Manage multiple accounts with a single sign-on and a simple user interface.
• Pushdown campaigns – Seamlessly send location-specific, personalized content.
• Real-time reporting and analytics – Check email performance across multiple locations with real-time data, including open rates, click-through rates, and conversions. 
• Dynamic content personalization – Deliver personalized emails that adapt to each recipient’s behavior and preferences. 
• Segmentation and A/B testing – Divide your audience into groups and test different versions of emails to optimize performance and engagement.
• Timezone intelligent sending – Timezone-aware sending lets you ensure emails are delivered at the best local time for each recipient.
• Advanced personalization – Use dynamic content customization based on user behavior, preferences, and local trends.
• Integrations – Directly connect with over 900 integrations like Slack and Google Ads.

Pricing

ActiveCampaign has four pricing plans with no free option (they only offer a 14-day free trial). Plans start at $15 per month for 1,000 contacts but go up to $1,169 per month for 50,000 contacts.

Enterprise accounts (needed for white labeling) start at $145/month for 1,000 contacts.

Check out ActiveCampaign’s pricing page for more details.

Customer Reviews

ActiveCampaign has 4.5/5 stars on G2. 

Some users say it’s an easy-to-use platform, whereas others say there’s a steep learning curve (probably because of its extensive list of features).

Here’s what one verified user says:

3. Best for Non-Technical Users: Emma (by Marigold)

Emma is an out-of-box white labeling solution that lets you brand the platform with your logo and use it under your domain.

Emma offers a user-friendly interface for both corporate teams and franchisees, making it ideal for non-technical users. Its SMS support also makes it a strong choice for multi-channel campaigns. 

However, their automation and sub-account management features are limited. Assigning email templates to sub-accounts requires manual work, which can be incredibly time-consuming on a big scale.

Plus, if you need more than 10 sub-accounts, you’ll need their Corporate plan.

Pros

• Out-of-the-box white labeling lets you brand the platform with your own brand and domain.
• User-friendly interface makes it easy for beginners
• Good fit for franchises managing multiple locations
• Specially made for restaurants, gyms, and retail
• Quick customer support
• Offers SMS

Cons

• No free plan
• No RSS-to-email automation
• No built-in email validation
• No stock image library
• Pricing can get steep for larger teams

Features

• White-label – Ability to add your logo and login from your domain with the Essentials plan or above.
• Multi-location management – Manage email campaigns across different branches or locations while maintaining consistent messaging and branding.
• Brand controls – Ensure brand consistency by sharing assets from a centralized account with a built-in approval process.
• Account and user permissions – Set specific roles and permissions for team members, giving them appropriate access while maintaining control over the approval process.
• Email analytics – Track open rates, click-through rates, and other metrics like what devices recipients use to open your emails and where they click.
• Dynamic content – Personalize your email content based on user behavior, demographics, or preferences.
• Forms – Embed signup forms or add pop-up forms on a webpage.
• Automation – Set up automated workflows that trigger based on contact activity.
• Segmentation – Create searchable groups of contacts that you can add to segments.
• Integrations – Easily integrate with popular CRM systems, Shopify, OpenTable, and more.

Pricing

Emma only publicly shares annual pricing for 3 plans. Pricing plans start at $99/month paid annually and go up to $249/month paid annually for 10,000 contacts. You’ll need to contact Emma for a quote for their Corporate plan.

Check out Emma’s pricing page for more details.

Customer Reviews

Emma has 4/5 stars on G2. 

Users like how intuitive Emma is to use and praise the platform for having a short learning curve. Critical reviewers complain about expensive pricing and customer service not addressing their needs when a bug is found.

Here’s what Conor M. says:

4. Best for E-commerce: Moosent

Moosend is an ecommerce-focused email marketing platform that offers out-of-box white-labeling for agencies.

The white-label option allows you to customize the platform with your logo and domain (available on Pro and higher plans).

Their platform offers ecommerce workflows like abandoned cart emails and AI-powered product recommendations – that are usually found with more expensive platforms.

However, live chat support is known to be a bit slow, and larger teams will have to pay more for over 5 users.

Pros

• Ease of use
• 3rd most affordable on this list
• White-label features for agencies to brand the platform as your own
• Sub-account management and control user access and permissions for clients
• Advanced ecommerce features
• Unlimited sending

Cons

• No built-in email validation
• Live chat support can be slow
• Limited to 5 users unless you pay for more

Features

• White label – Make Moosend appear as your custom platform by using Moosend under your domain, and add your logo and brand style to it.
• Transactional emails – Use the API to send transactional emails with design and personalization capabilities.
• Multi-user account management – Give multiple users access and customize roles and permissions.
• High-volume sending – Send a large volume of emails simultaneously, ensuring quick and reliable deliverability.
• Email deliverability management – Monitor bounce rates, manage IP reputation, and control authentication settings.
• Integration APIs – Enable seamless integration with other software (e.g., CRMs, e-commerce platforms).
• Personalization – Personalize content based on custom fields, behavior, and segments.  
• Automation – Create automated workflows, such as welcome emails, abandoned card emails, confirmation emails, or triggered responses based on user actions.
• Segmentation and list management – Categorize and target email recipients based on criteria such as demographics, behavior, or e-commerce data.
• Reports & analytics – Customizable reports provide insights into open rates, click-through rates, conversions, and other user behavior metrics.
• A/B testing – Test 2 variations with varying subject lines, email content, or from names.
• Landing pages – Design landing pages with a drag-and-drop editor and get a headstart with forms.
• Forms – Add signup forms to pop-ups, content, sidebars, and landing pages.
• Pre-designed templates –  100+ customizable email templates for various campaign types and industries like retail, ecommerce, real estate, and more.
• Customizable texts and themes – Brand your emails with your own fonts, colors, logos, and other branding elements within emails.

Pricing

Moosend offers a free trial for up to 1,000 subscribers. Paid plans start at $9/month for up to 500 subscribers and go up to $5,840/month for 1,000,000 subscribers.

White-label features will be available on the Moosend Pro plan and higher.

Visit Moosend’s pricing page for more information.

Customer Reviews

Moosend has 4.7/5 stars on G2. 

It gets good reviews for its ease of use, while some users complain about limited templates and lack of customization.

Here’s what a verified user says:

5. Best for Resellers: Campaigner

Campaigner offers a robust email and SMS white-labeling option for resellers and agencies. Unlike most platforms on this list, they give you the ability to set your own pricing for customers and provide a branded billing experience. You can also control which features each customer gets access to.

Campaigner offers ecommerce features for ecommerce like product recommendations based on purchase behavior.

The biggest downside to Campaigner is that your email limit is 6x your contacts, which is below the usual 10-12x.

Pros

• White-label features for resellers include branded invoicing and help docs
• Powerful automation and triggered workflows
• Wide range of integrations
• Large library of email templates
• Free trial gives access to every feature for 30 days

Cons

• Monthly sending limit is only 6x your contact limit
• No built-in email validation
• No role-based user access and permissions
• Steeper learning curve for beginners
• Cost is a bit high for smaller businesses or low-volume senders.

Features

• White-label – Resell the Campaigner platform to your customers with your own custom branding and billing. Plus, control access to features.
• Marketing automation – Create automated journeys with a visual builder.
• Conversion tracking – Track how campaigns impact conversions to fine-tune content and segments.
• Segmentation – Segment your list based on engagement, purchase behavior, and geographic data.
• Drag-and-drop designer – Design email templates with a drag-and-drop editor that you can customize with HTML, add dynamic content to, and add RSS feeds.
• Email templates – Access 900+ responsive templates.
• Subscriber-growth tools – Customize and embed forms on HTML landing pages.

Pricing

Campaigner’s white labeling offering is available on the Advanced plan and can be added to a custom plan.

Advanced plans start at $649/month for up to 100,000 contacts.

Check out Campaigner’s pricing page for more information.

Customer Reviews

Campaigner has 4.4/5 stars on G2. 

Customers say they love Campaigner’s automation, easy integration, and email tracking, while some complain about the customer support and subscription cost.

Here’s what Lisa H. says:

6. Best for Pre-Built Templates: Mailmunch

Mailmunch offers an out-of-box white-label solution that gives you control over which features you want to add to an account. It also gives you the option for API access to use the software with your own UI.

One of its standout features is its vast email template library with 1,000+ options for various types of campaigns and industries.

Mailmunch doesn’t support transactional emails and lacks certain features like RSS-to-email automation and a complete custom HTML email builder (although you can add HTML blocks using the drag-and-drop builder).

There’s also no role-based access, unlike all of the other platforms on this list, which means this isn’t ideal for teams.

Pros

• Plenty of templates (emails and forms)
• Out-of-the-box white label solution to brand the platform as your own or embed it into an existing platform.
• One of the most affordable platforms on this list

Cons

• Limited pricing structure
• No RSS-to-email automation
• No transactional emails
• Doesn’t have a complete custom HTML email builder
• No role-based access controls

Features

• White label – Customize Mailmunch’s platform to match your brand or integrate it into an existing platform. Control users’ access and permissions, and create pricing options.
• Forms & pop-ups – Create customizable forms that you can add to pop-ups, topbars, scrollboxes, fullscreen covers, sidebar widgets, or embed on a page.
• Landing pages – Design responsive landing pages using a drag-and-drop builder and AI (templates available).
• Automation – Automate bulk emails and create drip campaigns based on behavior, triggers, and segmentation to enhance engagement.
• Cart abandonment – Create personalized cart abandonment email flows.
• Coupons – Automatically send custom coupon campaigns.
• Spinwheels – Encourage opt-ins with spinwheel coupon offers.
• Shopify pages – Create and customize your Shopify store’s home, collection, product, and password pages.
• Analytics – Track email engagement and revenue attribution.
• Pre-designed templates – Access 1,000+ HTML email templates for various categories like marketing, retail, holidays, and more.

Pricing

You’ll need to book a demo to get Mailmunch’s white-label pricing, which is custom, depending on the features you want.

Mailmunch’s regular pricing starts at $19.99/month for 1,000 contacts and goes up to $619.99/month for 200,000 contacts. While there is no free plan, they do offer a free trial.

Mailmunch offers a 30% discount for annual pricing.

Visit the Mailmunch pricing page for more details.

Customer Reviews

Mailmunch has 4.5/5 stars on G2.

Customers talk highly about this software’s good customer support, simplicity, and ease of use. Their negative feedback usually relates to limited flexibility or templates.

Here’s what one verified user says:

7. Best for Embedded Email Solutions: Mailgun

When it comes to integrating email functionality directly into your own platform, Mailgun is the best option on this list. Mailgun offers a comprehensive suite of tools, but it isn’t an out-of-box white-label solution – you’ll need a developer (or two) to embed email marketing functionality into your own platform or application.

For this reason, I don’t recommend it for smaller teams without dedicated technical team members.

However, developers will love the API quality and scalability. If you enjoy in-depth tracking and understanding every detail of what happened with your emails, MailGun’s API’s log retention and email analytics are very detailed. You’ll be able to track error codes with exact time stamps and explanations so you can diagnose deliverability issues and fix future campaigns. 

Keep in mind that the more detail you want to display within your platform, the more development work it will take to integrate into your existing platform. 

Pros

• Powerful API quality
• High deliverability
• Scalable
• Offers email validation tools
• Developer friendly 
• Flexible pricing

Cons

• Not an out-of-the-box white-label solution
• Poor customer support
• Billing issues and problems locating emails
• Complex for beginners
• Its RSS-to-email feature is not automated

Features

• White label service – Offers domain, IP address, and email links white labeling. API lets you embed Mailgun into another platform.
• Email template builder – Design emails with HTML or a drag-and-drop builder.
• Send API – Send automatic transactional emails by connecting via the API to your app.
• SMTP relaying – Use MailGun’s SMTP servers or use a local SMTP server at the same time.
• Email logs – Retain detailed logs of email errors for up to 30 days.
• Analytics – Visualize 40+ data points, including delivery rates, opens, clicks, bounces, unsubscribes, error codes, and more.
• Routing – Route and parse inbound emails.
• Validation – Automatically verify new emails or verify email lists in bulk.
• Inbox placement testing – See if your email will land in spam, promotions, social, or main inbox before sending.
• Email preview – Preview what your emails will look like on desktop and mobile before sending.
• Reputation monitoring – Monitor and receive notifications about your domain and IP reputation.
• Deliverability services – Get deliverability consulting from a technical account manager.

Pricing

Mailgun offers 3 pricing plans and a free plan that includes 100 emails/day. Paid plans start at $15/month for 10,000 emails/month and go up to $1,250/month for 2,500,000 emails/month.

Note: Depending on which plan you select, there will be a charge for extra emails that are sent out. For example, if you choose the Foundation plan, extra emails & validations will cost you $1.30 per 1,000 emails and $1.20 per 100 validations. The overage rate can cost you more than the base subscription if you’re not careful. 

Check out Mailgun’s pricing page for more details.

Customer Reviews

Mailgun has 4.2/5 stars on G2. 

Customers’ main complaints with the platform are about payment issues, poor customer support, and email issues. Happy customers say the platform has excellent API quality.

Here’s what Romina L. says:

8. Best for Collaboration: Mailjet

Mailjet’s white-label offering is an integration that allows you to embed Mailjet into another platform, using APIs, just like Mailgun. You’ll need technical skills to develop your own UI or integrate it into another application. You’ll also need to use your own template editor, which will cost extra to remove the editor’s original branding. 

Mailjet stands out for its collaboration features. The platform lets you work on emails together as a team, just like you would in a Google Doc – you can even lock specific parts of email templates so they’re not edited by certain users.

To share templates across sub-accounts, you’ll have to export templates one by one, which is time-consuming if you’re managing a lot of sub-accounts.

Although you’ll need to contact their sales team for custom pricing to get the white label integration, based on public pricing, Mailjet is likely the most expensive out of the other embedded solutions.

Pros

• Great for beginners wanting a user-friendly design, but also has advanced features
• Advanced collaboration and approval tools
• AI-powered tools make content creation faster
• Free plan available

Cons

• Not an out-of-the-box white-label solution
• Technical setup is required if you want to white-label Mailjet via the API
• No stock image library
• Template sharing with subaccounts is inefficient (you need to export templates one by one)
• Some users report deliverability issues

Features

• Real-time collaboration – Teams can collaborate directly in the editor, setting necessary permissions to protect brand assets.
• Email validations – Clean your email list of invalid emails from your contact lists.
• AI copy generator – Generate subject lines and content with multilingual support and tone flexibility.
• Third-party integrations – Seamlessly integrates with various CRMs, CMS platforms, and ecommerce tools.
• APIs, SMTP relay, webhooks – Send and track emails programmatically, ensuring smooth integration with your existing systems and applications.
• Email editor – Design responsive emails with a user-friendly drag-and-drop and HTML block editor.
• Email templates – Access a library of customizable, professionally designed email templates.
• Landing pages – Create landing pages and embed sign-up forms on your website.
• Statistics – Monitor standard email metrics such as open rates, click-through rates, and bounces.
• Email automation – Create custom workflows or use pre-build workflows based on triggers.
• Segmentations – Create contact segments based on interest, behavior, and attributes.
• A/B Testing – Test up to 10 different email versions, including subject lines and email content.
• Parse API – Automatically organize inbound emails.
• Mailjet Embedded – Integrate Mailjet into your existing products as a white-label solution (for Custom plans only).

Pricing

Mailjet’s paid plans offer unlimited contacts but limit you to the monthly number of emails you can send.

Paid plans start at $17/month for 15,000 emails and go up to $470/month for 500,000 emails. You’ll need to contact them for a quote if you want their Custom plan, which includes Mailjet Embedded (their white-label solution). They offer a 10% discount for annual pricing.

Check out Mailjet’s pricing page for more details.

Customer Reviews

Mailjet has 4/5 stars on G2, which is tied for the worst score on our list.

Users complaining about Mailjet’s features say it’s difficult and expensive, and it offers limited customization and details. Those who praise Mailjet typically talk about how easy it is to create emails and its user interface. 

Here’s what Charmy S. says:

9. Best for New Agencies Starting Out: Brevo

Brevo is a solid pick if you’re looking for a budget-friendly email marketing tool and have a low amount of contacts to manage. 

You’ll need developer skills to embed its features into your own platform via its API. It’s not an out-of-box white-label option.

Brevo offers flexible plans for those who need to send less than 100,000 emails per month. However, if you need access to its sub-account management features, you’ll need to pay for an Enterprise plan.

Pros

• Cost-effective for low-volume senders
• Transactional marketing tools (email and SMS)
• Also serves as a CRM software
• Offers a free plan to try out

Cons

• Not a white-label solution out of the box (only via the API)
• Sub-account management is only available on Enterprise plan
• No built-in email validation
• Inconsistent deliverability
• Expensive for multi-users

Features

• White-label through the API – Create your own UI or use Brevo from within your own platform.
• User, role, and access management – Manages user access to data and features based on roles.
• AI for email – Generate subject lines and email content tailored to your audience, and predict the best time to send to recipients.
• Segmentation – Create segments based on demographics, purchase history, or subscriber activity that automatically update.
• Automation – Use ready-made workflows or create your own.
• Transactional email – Send transactional emails via their API, SMTP relay, and webhooks.
• Analytics – Track email performance, get insights into geolocation and device data, and see a heatmap of how recipients engage with your emails.
• A/B testing – Test 2 variations of email campaigns with different subject lines and email content.
• Signup forms – Create easy-to-embed forms to capture emails and data about your subscribers.
• Landing page builder – Create landing pages from templates or from scratch with a drag-and-drop editor.
• SMS – Run SMS and MMS campaigns with pay-as-you-go credits.
• Web and mobile push notifications – Engage users with timely push notifications on web and mobile platforms.
• Email templates – Access a variety of 40+ customizable email templates.
• API and developer tools – Integrate Brevo’s email marketing features into your own applications or platform.
• GDPR compliance tools – Comply with GDPR regulations with forms, consent records, and data request management.
• 24/7 customer support – Via email for all users. Chat and phone support available for Business and Enterprise plans.

Pricing

Brevo offers a free trial for up to 300 email sends per day. Paid plans start at $9/month for 5,000 email sends per day and go up to $669/month for 1,000,000 emails per month. Each marketing user adds $10.80 to the cost of your monthly plan.

You get a 10% discount for annual pricing.

Check out Brevo’s pricing page for more details.

Customer Reviews

Brevo has 4.5/5 stars on G2. 

Users like its ease of use, effective email marketing management, and affordability. However, other users complain about its limitations – including missing features and poor customer support.

Here’s what Savannah G. says:

Key Features to Consider When Choosing a White-Label Email Marketing Platform

When choosing your white-label email marketing software, be sure to consider these key things:

• Customization for white-labeling – Most will allow you to use the platform under your domain and branded with your logo, whereas others only give you API access to embed the platform into your own UI.
• Multi-brand and user access management – Look out for platforms that limit the number of sub-accounts and users on a pricing plan. Extra costs are common.
• Support – Look at the level of support provided by software (live chat, phone, etc.) and integration with other platforms. Some will help you out with white-labeled support, while others will require you to handle support for your users.
• Pricing structure – Ideally, you want some transparent and flexible pricing based on volume, number of brands, or users. White-labeling is often only available on custom plans, so you’ll likely need to talk to sales for accurate pricing.

FAQs About White-Label Email Marketing Platforms

How are white-label email marketing platforms different?

White-label email marketing platforms allow businesses to rebrand the platform as their own and possibly charge more for the use of the platform, that’s presented to clients as their own. Typically, white-label is used by agencies, consultants, or large franchises that want their team to have a branded experience.

Who is white-label email marketing software for?

White-label email marketing software is designed for a variety of companies, including but not limited to:

• Marketing agencies managing campaigns for multiple clients
• Franchises wanting to maintain branded experience across locations
• Consultants and resellers looking to offer email services under their brand
• Enterprises that want to extend their existing platforms with email marketing capabilities

How can a white-label solution be embedded into my existing product?

Embedding a white-label email marketing system can take weeks or even months of development work, as it requires using provider APIs and replicating a UI within your product. It’s typically not an easy plug-and-play option. 

Ready to discuss your requirements?

If you’re a marketing agency, email consultant, franchise, or large team, BigMailer offers the most affordable and scalable white-label platform on this list.

Have questions about BigMailer’s features or pricing? Reach out to us via live chat or schedule a demo. 

 

Author: Jacob Statler