A: Why I switched from [provider] to BigMailer

B: Why I moved my newsletter from [provider] to BigMailer

[SOME INTRO]

[It seems almost every day there is some story somewhere about a newsletter operator making 6-figure income on just a few hours a week.

Marketers are always on the lookout for tools that not only streamline their operations but also deliver exceptional results. And so switching from one email service provider to another is not uncommon, especially with so many providers to choose from. ]

[About Me / About My Newsletter/Website]

Why the Switch?

In Months of 202x, my list size in Mailchimp grew to over 10k subscribers and with fast growth I estimated I would likely double my list size in a few months. The cost in Mailchimp would have been several hundred dollars. So what started like a cost-effective way to start a newsletter would become a costly endeavor, especially if I didn’t figure out a way to monetize it fast. Monetizing a small B2C list isn’t easy, especially if you are not targeting a niche of professionals to sell sponsorships against. And so I started researching alternatives to Mailchimp.

I briefly looked at provider1, provider2, and provider3 and BigMailer stood out. Getting quick answers via live chat about feature comparison with Mailchimp was refreshing and cost estimate sealed the deal.

Making the Switch:

There are several steps that are needed to switch to BigMailer (or other provider):

1. Verifying a sender domain or email with the new email platform. In BigMailer, you need to verify your sender domain by adding DNS records to confirm domain ownership. I had to do this in Mailchimp as well, so it’s not so different.
2. Exporting your list from Mailchimp and downloading it as a CSV file. This step is critical to get right, because you might export your entire list instead of just the usable subscribers you want to import into your new platform. In Mailchimp it’s [label of the usable list].
3. Importing your subscribers into BigMailer using the CSV file. In BigMailer, unlike Mailchimp, duplicate records are not allowed so a subscriber who is part of several lists wouldn’t be duplicated. The duplication in Mailchimp is a hidden cost multiplier! For example, if you had a list for newsletter subscribers and a separate list for paying site members any subscriber on both lists would be double counted against your billing total in Mailchimp, but not in BigMailer.

[some screenshots: exporting list from Mailchimp?]

Key Advantages of BigMailer:

There are several things that I liked when I was still comparing and others that were a pleasant surprise later on:

1. BigMailer cost x2-5 cheaper than Mailchimp, depending on list size and plan you are on. I didn’t really use or need any of the advanced features or integrations in Mailchimp, so I didn’t loose any of the functionality I relied on for sending my newsletters.
2. Drag-n-drop template editor with a template library. Starting with a pre-made template was easy and I ended up with a beautiful template I like more than the one I had before. [screenshot – email template in the drag n drop editor?]
3. Deliverability (inboxing) rates were comparable at the beginning and much better than in Mailchimp once I started using segmentation and getting optimization suggestions from BigMailer support.
4. Live chat support. It was refreshing to get timely answers to questions, especially during early on-boarding days.

[some screenshots: campaign list in Mailchimp and/or campaign list in BigMailer?]

Final Thoughts

[somethiing]

You can try BigMailer yourself with this link to get 30% discount on your first month.

Happy email marketing!